CapitalGig

It has been fascinating to watch GOP lawmakers during the past few days take to the House floor - even though Congress has adjourned for a five week District Work Period (read: vacation) - urging Speaker Pelosi to call Members back for a vote on energy relief.

Since MSM cameras are “dark” and reporters are locked out when Congress isn’t officially in session, the only way to communicate has been via the Internet.

A massive grassroots effort has grown online with the recent launch of the new #dontgo web site that Patrick Ruffini dubs “officially a movement.”

As a result, the #dontgo tag has been a leading trend in Twitter the past few days and has enabled those far from our Nation’s Capitol to participate in the discussion like @CoachDeb who commented on Heritage’s blog, The Foundry, saying:

Free speech isn’t always “easy” is it?

Thank you for sharing this for the American people to see what’s going on when others try to shut the lights out on you.

Thanks to John Culberson tweeting on Friday - I was able to stay informed on what was going on in “Our House” all the way from Hawaii.

Rules prohibit live video from the House floor, but Reps. John Boehner (@JohnBoehner & @GOPLeader), John Cluberson (@JohnCulberson), Pete Hoekstra (@PeteHoekstra) & Rob Wittman (@RobWittman) among others have been live streaming their own interviews outside the chamber via Qik and using Twitter to provide their own perspective (#dontgo).

American Soultions has also successfully raised awarness with their “Drill Here, Drill Now” online petition that has amassed over 1.5 million signatures to date.

Who knows whether the debate will lead to a House vote or immediate relief at the pump for U.S. consumers this summer, but kudos to the GOP for their use of the Internet and social media to get the message out due to the limitations or, in some case, unwillingness of the MSM to provide adequate coverage.

Related

All A-Twitter (New York Times: Opinionator)

#dontgo: A Turning Point for the Right (Patrick Ruffini: The Next Right)

Scenes From the U.S. House Floor (Heritage Foundation: The Foundry)

I love Austin, Texas!  Seriously, what’s not to like?  It’s both a powerful capital city and a happening college town with great food, terrific music, historic films and, of course, the craziness of 6th Street!  I have been there several times over the years for work and conferences, as well as a couple visits with close friends who live/work in the area. 

A couple weeks ago, I had the pleasure of making another trip to the “Live Music Capital of the World” (as well as a side visit to Dallas) for work and to visit WE’s Austin office.  On Saturday afternoon, Social Media Club Austin and Waggener Edstrom kindly hosted an event at Scholz Garten to welcome me to their town.  I met some terrific folks, including David J. Neff, who then introduced me to … his house.  

You see, David’s day job is with the American Cancer Society as Director of Web, Film and Interactive Strategy.  So, when it came time to sell his house, of course, he turned to the Internet.  Makes total sense, especially considering the challenges of the current market - why not use social media to help make a sale?  He’s still using a professional realtor to assist with negotiations, mortgage advice and legal paperwork, but he has been quite innovative in his approach thus far. 

First step was to launch a section on his blog to track his progress: Selling My House the Social Media Way. Next, he solicited feedback from friends via LinkedIn then got to work. Now, one can become a fan of his house on Facebook, and “Rate His Space” at HGTV and on Zillow.com. If you leave a question, he promises to answer it or you can just ping him via Twitter: @daveiam.

Also, while in Austin, I had the opportunity to speak at the RightOnline conference hosted by Americans for Prosperity and the Leadership Institute.  At the same time, the DailyKos crowd gathered just across town to hear Speaker Pelosi, Al Gore, Howard Dean and other “progressives” speak at Netroots Nation - even the C-SPAN Campaign 2008 Bus was on hand to cover some of the events. 

I participated in the opening panel at RightOnline along with David All and Matt Sheffield, moderated by Robert Bluey. I discussed some of the Web 2.0 advances that have occurred in the “DotGov” world during my time as White House Internet director - and since. Here’s the video, courtesy of Danny Glover at Eyeblast.tv, and my PowerPoint for those who would like follow along: How the Internet is Changing the Way We Govern

Later that afternoon, I presented during another session entitled Social Networking: Getting Tapped In where I walked through some of the more common social media sites - with an eye toward what may be coming down the road next.

Major thanks to SMC-Austin and WE folks who helped set up, host and attend the Scholz event. Also, I really appreciate those from AFP and LI for their hard work to organize the RightOnline conference.

David, good luck with the house - I’m a huge fan!

Related

In Texas, the Right Boots Up to Gain Strength Online (Washington Post)

In Online Politicking, Republicans Play Catch-Up (Wall Street Journal)

Austin hosts dueling conventions on Internet-era politics (Dallas Morning News)

Almacy is RightOnline. Well, we all are. (David All)

Making progress online at RightOnline (Abby Alger, TechRepublican)

Pictures from Americans For Prosperity-RightOnline-Samsphere Conference, Austin, Texas (Dr. Melissa Clouthier)

Rep. John Culberson (R-TX) is on Twitter @johnculberson. So is Rep. Tim Ryan (D-OH) @timryan. For those who don’t know, Twitter is a microblog that enables users to “tweet” out short text messages in 140 characters or less (about a sentence or two) designed to answer this question: “What are you doing right now?”

The popularity of the site has certainly grown, especially in the world of politics in recent months:

• The White House has been on Twitter for about a year.
• Many presidential hopefuls were Twitterng early in the 2008 campaign including Sens. Edwards, Obama, Clinton and McCain.
• At the Personal Democracy Forum (PdF) on June 23-24 in New York, Ana Marie Cox moderated a policy debate between Liz Mair (for McCain) and Mike Nelson (for Obama) via Twitter (hashtag: #pdfdebate).
• Just this past week, British Prime Minister Gordon Brown was Twittering live from the G8 Summit in Toyako, Japan.

Although the U.S. House (@HouseFloor) and U.S. Senate (@SenateFloor) are both on Twitter, supposedly the leadership feels differently about individual Members of Congress using the tool.

Can We Be Frank?
So, what’s the issue? According to the House Administration Committee, any official communication with constituents needs to be approved by their Franking Commission which issues policies related to mailings from Congressional offices.

Rep. Culberson believes that preventing Members from Twittering is a violation of First Amendment rights regarding freedom of speech. House Republican Leader John Boehner (R-OH) agrees and fired off a letter to House Speaker Nancy Pelosi.

It has come to my attention that the Democratic-controlled Committee on House Administration, at the recommendation of the Democratic chairman of the Commission on Mailing Standards (Franking Commission), is considering the adoption of new congressional rules that would effectively shut down what has emerged as a free and helpfully uncensored pipeline of real-time information between the American people and their elected leaders.

I believe Members of Congress should have the ability to choose whichever service they believe will best assist in communicating with their constituents, and not be limited to only services “approved” by the House Administration Committee or any other government entity. We must encourage, not restrict, the free and open flow of uncensored information between the American people and their elected leaders over the Internet.

Members should be allowed to use technologies, websites, and services (paid or unpaid) to communicate with their constituents via text, video, or audio, so long as the content posted by the Member complies with House rules and Franking content regulations.

So, should tweets fall under House franking rules or does Congress need to adapt to 21st Century technology? I vote for the latter - and I am not alone.

Others, such as The Open House Project and the Sunlight Foundation are also calling on Congress to update their policies to reflect our changing digital world.

‘Twitter’ origin
A side note: After reading a few books to my 5 year-old daughter a couple weekends ago, I came across a character named “Twitter” in a Disney published fairy tale called “Beck and the Great Berry Battle.”

In the story, the hummingbirds get into a blackberry battle (actual berries, not RIM devices!) with the chipmunks over a big misunderstanding. Beck, an animal-talent fairy, attempts to resolve the dispute along with her friend, Twitter, a little blue hummingbird. They fly between the various animal factions delivering messages and attempting to broker peace, all the while dodging flying blackberries.

Hmmm. Note that the Twitter logo is a little blue bird. Coincidence? Don’t know, but for some reason I felt the need to tweet about it (@almacy).

UPDATE

During an interview with Chad Pergram from Fox News just outside the House chamber, Rep. Culberson LIVE streams via Qik and discusses the issues surrounding the proposed House rules to restrict Member content to only a list of “approved” websites. Look out CNN iReport, here comes iHouse.gov!

Related

Republican = Open, Democrat = Closed (Patrick Ruffini, The Next Right)

Pelosi: New Bipartisan House Rules Won’t Quash Free Speech Online (Wired)

Why does Pelosi want rules she already violates? (Soren Dayton, The Next Right)

Speaker Pelosi to Leader Boehner on Proposed Franking Changes (The Gavel: Speaker Pelosi’s official blog)

Culberson, Capuano, and the Struggle for Relevance (Michael Turk, Kung Fu Quip)

Sunlight Foundation launches LetOurCongressTweet.org, complete with @LOCT08 Twitter page, #LOCT08 hashtag “tweme” and this recommended tweet:

Nice work by Andrew (@agfhome) over at Washington Internet Daily to nab this Qik interview with Rep. Culberson.

We get it, the Internet matters - but how much in the political world? And what about younger voters? Will the Web affect the way they cast their ballots on Election Day? We found out.

Earlier this week, Waggener Edstrom Worldwide released results from the Young Internet Voter of 2008 Study. We wanted to learn more about Young Internet Voters (18-35 year olds) and how they are using digital communications to gather information about the 2008 U.S. presidential race.

As Waggener Edstrom’s Vice President of Digital Strategies, and former White House Internet Director, I noted several points of interest based on our findings.

• It’s the Medium, Not the Message: The WE survey strikes another fairly significant ‘blow’ at traditional media, finding that an overwhelming majority (76%) prefer online sources for news and information rather than the traditional news sources. The primary reasons for this shift in preference - respondents feel the latter attempts to control and shape the news in a way they find problematic and off-putting. Some positive news, however, did emerge for traditional media: 38% of those responding to the survey have more confidence in its content; as opposed to slightly more than 30% who have confidence in Internet content.
• Digital Strategy Trumps Traditional Marketing/PR: The study further revealed that the Web and digital communications have helped bring teens and young adults into the fold this election cycle – more so that the candidates’ themselves or their personalities (e.g. Obamamania). Specifically 57% strongly or somewhat agree that the Internet and digital media have facilitated them feeling more engaged in this year’s election process – more than they ever have in the past.
• Engaging with Digital Substance: While the Internet is surely playing a role and young voters are poised to turn out in record numbers in November, the campaigns have yet to engage young voters - a crucial demographic bloc in November - in substantial policy discussions.
• Getting Social: Perhaps some of the most telling statistics revolve around this demographic’s monthly participation in social media. For example, more than half (62%) of those polled indicated that they visited social networks such as Facebook and MySpace, 60% read blogs (compared with 25% who wrote) and 79% watched online videos on YouTube and other media sites. Many tout text messaging as the next step in online campaigning, yet only 24% have sent or received a text message at least monthly regarding a political candidate.
• And the Winner Is: Although the Internet clearly emerged as the medium of choice among this group, young voters also weighed in on the efforts of political parties to connect with them online. Overwhelmingly, 56% felt that the Democrats are doing a better job as compared with 13% for Republicans. When asked who they would vote for if the presidential election were held today, 49% chose Democratic Sen. Barack Obama, while 29% indicated they would support Republican Sen. John McCain – with 78% responding that they were certain to vote on election day or early/absentee.

These numbers should serve as a baseline for future campaigns, especially when targeting the growing Millennial generation. As they continue to age, their use of technology to communicate - and their ability to influence elections - will only increase.

Of course, turnout has always been the key to winning elections and it still remains to be seen whether online activity will translate into actual votes in November.

Related

Young Internet Voter.com (The Next Right)
[Promoted - The internet is becoming more and more important in politics, and Republicans are not doing well in that space. This is going to have an impact that lasts for generations. - Jon Henke]

It’s the Medium, Not the Messenger (Washington Post: The Trail)

The Web Is Where It’s At for Youth Vote (Advertising Age)

Reaching Young Voters Online (Porter County Politics)

On Message: With blogs, texts and Web videos, marketers pitch their products to young voters (AdWeek)

Very flattering indeed.  I was thrilled when Diana Falzone called although my wife wasn’t too pleased to hear that I hang out with Maxim models.

The viral nature of customization is what’s cool here. I see a number of applications, especially when building community, generating awareness or just pranking friends. Well done, News Channel 3.

Of course, I couldn’t resist and had to try it for this candidate. It’s actually quite funny when you match up the images with the reporter’s words. Simple, but funny.

Now go vote for a real candidate this November!

Last year at Blogworld, I attended a session entitled, “Just the Numbers: Understanding Analytics” with Google’s Avinash Kaushik. It was an outstanding discussion and Kaushik is a terrific speaker. Not only is he brilliant, he is super nice and even hung around to answer questions from those who flocked to meet him after his presentation.

Kaushik’s blog, Occam’s Razor, is a must read for anyone looking to crack the Web analytics nut. After all, it’s all about metrics, right? In fact, I hear this ALL the time: “Dave, I get the Web, but I can’t seem to sell it to those above me. All they care about is the return on investment (ROI).”

I agree. Some things are fairly quantifiable like traffic referrals, page views, media download numbers, and blog rankings. However, other things aren’t as easily measurable such as specific actions that may result from those who read a blog post, watch a YouTube video or join a Facebook group.

Kaushik is currently traveling and sharing some of his latest thoughts. At a recent stop last week in Columbus, Ohio, Kaushik spoke with roughly 200 including marketing execs from Procter & Gamble, Victoria’s Secret, Coca-Cola and Timberland. Advertising Age covered his remarks and ran this piece, Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’.

(As a side, ironically, the article is no longer available on the AdAge site. A quick search for it yielded several results of those who posted on it such as Joe Marchese, Shel Holtz, and HotelMarketing.com - and they all link back to the original AdAge article page.  So much for analytics here!  Good thing I made a hard copy because I wanted to share it on Tuesday night with the students in my class.  For you younger readers, confused by what a “hard copy” might be, I suggest you check out Wikipedia.)

During his comments, Kaushik explained that the reason why so many Websites “suck” is because of ”Hippos” or the ”Highest Paid Person’s Opinion.”  Hippos may see something they like online or read about the latest Internet trend in the Wall Street Journal and then jump to a “Hey, we need that!” approach without considering site goals or purpose. 

Instead, Kaushik suggests that when developing sites, marketers should get away from the “what” and focus more on the “why.” One way is to engage consumers and assess their needs via brief online surveys.  He recommends asking questions such as:  Who is coming to your website? Why are they there? How are you doing? What do you need to fix?

This is right on. We often ask clients, “What is the business challenge you are trying to solve?” Once that’s determined, we can identify the best digital strategy to employ in an effort to tackle it. When the obstacles are clearly defined, then the solutions are the ultimate measure of success!

In today’s Fortune Magazine, David Kirkpatrick asks ”Is Facebook worth your time?“ He argues that many adults probably won’t find utility in the social network and need a reason to sign up. 

One reason, he suggests, is the “news feed” which is a running list of what your friends have been up to since you last checked in.  Agreed, that’s pretty useful.  I value my friends, which means that I value their opinions and am interested in their activities.  So, for me, it’s a passive way to keep up with them in a fast-paced digital world.

For example, in my feed today I saw some terrific photos that friends uploaded from the Papal visit to the White House earlier this week, found out that 20 of my friends and I are all attending the same conference in June, saw a congratulatory note from one friend to another for a job well done, and learned about three new groups that had formed on issues where I have interest.

I recently saw an ad on Facebook asking viewers of NBC’s “Friday Night Lights” to sign an online petition to convince the network execs to change their decision to cancel the show.  As a fan, I have FNL listed among my favorites on my profile and assume the ad appeared as a result.  So, I obliged and added my name to the list of supporters. 

In addition to other online efforts to save the show, fans mailed in thousands of plastic footballs to the studio.  The network got the message and shortly thereafter, I was pleased to read about NBC’s agreement with DIRECTV to share production costs thus ensuring the show’s survival for a third season.  From the release…

In response to an evolving media marketplace and the changing needs of its advertisers, NBC Universal has created a more innovative, client-centric approach to its traditional Upfront presentation.

I  never would have known about any of that without Facebook.  Sure, this is a trivial example when compared to much more important global issues and I do agree that there are a lot of meaningless, fun and silly apps on Facebook (SuperPoke, I am looking in your direction).  I have certainly installed and uninstalled more than my share.  Read: Please, no more “Friends for Sale” or “Knighthood” invites!  However, I merely mention it to make the larger point that there is some utility there, as well.

Back to the question, “Is it worth it?”  As for me, the answer is yes.  Honestly though, I think the real answer depends on the user.  Kirkpatrick states the obvious here …

For the News Feed to work properly though, you need to have a fair number of Facebook friends and you need to regularly do things inside Facebook. And it is on that score that many adults fall down.

Of course, in order to benefit from the knowledge of others, one needs to know and engage with “others” (and not in a LOST sorta way!)

Seriously, nothing is useful if you don’t invest some time in it – whether it’s a face-to-face conversation, a phone call, a letter, an email or online in Facebook or Twitter. For anyone looking to connect, one needs to engage, find community and participate.

What he misses here is the movement toward social media aggregators (FriendFeed, Lijit, SocialThing) and OpenID that enables content to be shared between platforms and not limited to one site or the other. In this approach, the connection becomes more about the medium rather than the specific source site.

Kirkpatrick seems to criticize Facebook’s utility throughout the entire article, but concludes that for those looking to stay connected, it’s worth a “dive in.”

Well, it’s not just about diving in, you need to move your arms and legs in order to swim!

Despite my United Airlines snafu, I finally made it to Austin and had a couple productive days at SWSW Interactive (SXSWi).  However, I had to leave a little early for an offsite meeting in NY on a rainy Monday morning before the conference officially ended.  In fact, the music and film portion of SXSW - the highlight for most attendees - was just gearing up. 

On my way to the Austin airport, my cab driver remarked that I was leaving before all the real fun began!  Thanks.  So, I boarded my plane and started thinking about what he said and had to disagree.  I learned a little bit, met some great new people and actually had fun doing it.  

Not sure there were any groundbreaking new developments this year, but this was my first SXSW so somewhat hard to judge.  Having said that, I felt confident when I walked out of each discussion that I had a strong grasp of the material covered.  Wow, sounds like I am in college again.

The first session I attended was entitled ”Filching Design: When the Shoe Fits.” I really liked Luke Wroblewski’s (LukeW Interface Designs/Yahoo) presentation who showed various sites with similar designs and polled the audience as to whether they were “filch or fair.”  

For example, in April 2007, AOL’s new site looked strangely familiar to Yahoo! users.   Yahoo! was filched again (this one by Google is just plain blatant) when they launched a new page promoting Internet Explorer 7.  Google has since launched an updated IE7 page.  Then, in an amazing twist of irony, blogger Matt Cutts took Google to task over it but it was later pointed out that he failed to credit the author of his own Wordpress template design in exchange for use of the free download (btw, thanks again for freshblue, Robbie Williams). 

Of course, code can be filched, too.  Both desginers and programmers admitted to borrowing from each other and many agreed that the ability to share is one of the reasons for the rapid expansion of the Internet.   However, be sure to give credit where it is due.

I have never seen such widespread use of Twitter en masse and in real time as I did at SXSW.  Specifically, hundreds of tweets simultaneously dubbed Sarah Lacy’s interview with Facebook founder Mark Zuckerberg a “train wreck.”  I imagine that Twitter chatter and server load reached unprecedented levels that day.  Just brutal.

I also witnessed a similar reaction to a panel entitled “Social Marketing Strategies Metrics, Where Are They?” the day before.  The session really disappointed – about half walked out midway through.  As the Q&A began, many were still asking “Ummm, about these metrics… so where are they?”   The audience further responded by coughing loudly, and filling Meebo (the conference provided chatroom) and Twitter with nasty comments.  Ynema Mangum (aka “Y”) with BMC Software was the only saving grace. She was the only one who provided an actual case study with tangible results.  Unfortunately, it happened just before the end of the session so few people actually saw it.

Speaking of Twitter, my friend Mike told me about a unique tool called Twemes which allows users to categorize user tweets by theme.  For example, SXSW created a tweme related to the conference.  All one has to do is include “#sxsw” in a specific tweet and it automatically aggregates on the SXSW Twemes page.  

This is yet another in a long line Twitter companion sites/apps seeking to augment the microblog’s effectiveness, reach and influence.  Among my favorites: Twittervision (real time pop-updates), Twitterific (desktop software), and Twitxr (instant photo sharing).  Now, with GeoTwitterous, you can even find out where your Twitter buddies are when they post.  (Thanks for the tip, Kristine!)

All in all, a great trip and I really enjoyed meeting/catching up with Fleck, Patrick, Julie, Colin, Kristine, Jim, Andrew, Mike, Chris, Tristan, Rick and everyone else I may have forgotten.  Already making my plans for SXSWi 2009!

Related

Amazing conversations and meeting amazing people at SXSW Interactive (Just Write Click)

SCHED: SXSW 2008: almacy’s schedule

BarCamp Austin III

A not so funny thing happened on the way to South by Southwest Interactive (SXSW) on Friday.  Per usual, I mostly packed the night before, mentally envisioning what I’d need as I prepared to hit the road for seven days of travel to Austin, NYC and ultimately Seattle this week. 

First stop, Austin, Texas.  After a little time with my family in the morning, I left the house around 10 AM for my 12:25 PM United flight out of Dulles direct to Austin.  Got to the airport with plenty of time to spare, checked my bag at the United ticket counter, printed out my boarding pass, went through security and rode the “mobile lounge people mover” (would love to see these things in a Hollywood action film chase scene someday) to my gate.  I was all set, so I thought.  

Upon closer look, I noted that “PASSENGER MANAGEMENT CARD” was printed along the top of what I thought was my boarding pass.  This should’ve been my first clue that something was wrong, but I dismissed it as United’s feeble attempt at futuristic aeronautical nomenclature.  At the gate, I struck up a conversation with Andrew who was also headed to SXSW and had the same note on his card.

Passengers began to board, including a couple friends of mine and we ended our brief chats with, “See you on board!”  I eventually joined the line and made my way to the front.  When I got there, I handed my card to the attendant and she informed me that I didn’t have a confirmed seat assignment.  She then directed me to stand to the side with several others who evidently were in the the same boat, so to speak.  We all stood by and watched until the last passenger checked-in.

I was confused about this considering that my flight arrangements were made months ago.  SXSW is a popular conference and I knew that flights and hotels were going to fill up fast so we booked early.  They have to accommodate us, right?  As an optimist, I had a pretty good feeling that we’d all board momentarily.  Alas, no such luck. 

The attendant then told us that the flight was oversold and that our confirmed ticket didn’t necessarily mean that we had a confirmed seat on the plane.  Really?  Who else operates like this?  Restaurants?  Movie theatres?  Cruise ships?  Nope.  Couldn’t think of one other business that doesn’t actually honor prepaid reservations. 

Supposedly, an announcement was made asking for volunteers to give up their seat in exchange for a free round-trip but I never heard it.  More importantly, there were no takers.  Even though I booked this months ago, I was still out of luck?  OK, what now?  When’s the next flight?  Who is going to fix this? 

Sorry, no answers.  Supposedly, all inquiries needed to be made at the Customer Service counter.  So, Andrew and I made our way there and decided that even though this was unacceptable, we were anxious to work through it to a successful conclusion.  In my experience, misdirected rage has never really resolved anything positively.    

Those of us in line quickly bonded with each other and figured out our DC six degree connections.  Virginia whipped out her new Flip and captured our thoughts at the moment on video.  We dubbed ourselves the “United 4″ (plus Chris, who was already at the counter when we arrived and was able to rebook on a flight through Denver).

In the end, it all worked out, sorta.  Three of us wanting to get to Austin that day made it, although barely.  Virginia cancelled her trip entirely, our PBS colleague flew out the next day.  Fortunately, I was able to book the last seat through Denver (thank you, Jennifer and WE travel agent!).  After Andrew nicely, yet firmly, requested to speak with a United manager, he successfully secured the very last seat on a direct flight later that afternoon and was bumped to first class, no less - which was the least they could do!

The lesson here?  First, if you are United, try not to tick off a bunch of bloggers en route to one of the largest interactive conferences in the country.  In addition to writing about it, we own multimedia devices that will record our displeasure in real time - just a few clicks away from a YouTube upload.  

Second, if you are a traveler, confirm your seat assignment online starting 24 hours in advance.  Otherwise, you might just be left behind!

Related

The United 4 - SXSW Bound No More (Virginia Miracle)

How to (not) get bumped from your flight (September Third)

This week, a few hundred convened to attend the 2-day Politics Online Conference 2008 hosted by the  Institute for Politics Democracy and the Internet (IPDI) at the Renaissance Hotel in Washington, DC. 

On Day 2, I had the pleasure of participating on the Morning Plenary panel sponsored by Politico entitled, “White House 2.0.”  We discussed how the Internet, which has been so prevalent in the current presidiential race, will possibly change how a future Administration will govern.

The panel, moderated by Ari Schwartz, Center for Democracy and Technology included Sunlight Foundation Executive Director Ellen Miller, former Congressman Rick White of the Wood Bay Group and Tom Steinberg from the UK’s mySociety.org.

It was a very lively discussion where a number of innovative ideas for citizen activist and engagement websites were shared - but, in my opinion, most would be best managed outside the official dot gov arena.  There are a number of current restrictions and regulations that govern federal government sites that may provide some barriers to participation. 

For example, there are rules prohibiting federal government sites from linking to or publishing content on external sites other than .gov or .mil, concerns about info collected by agency sites while protecting user privacy, and compliance with Section 508 which requires dot gov sites to provide content in alternative formats for those who are sight or hearing impaired.  All certainly have merit, but these are rules that non-gov sites don’t have to adhere to which may create challenges when attempting to apply universal standards for digital dissemination.  Bottom line: policies will have to be changed in order to adapt to the growing and everchanging online landscape.

However, at the root of the issue seemed to be a general lack of familiarity of the purpose of “dot gov” sites.   I was surprised to hear one of the panelists characterize federal sites as nothing but a useless repository of government brochureware and press releases.  Not only is that statement incredibly unfair, it’s entirely at odds with the facts.

Of course, sites do serve the important function of communicating with the public on policy initiatives and agency news but many dot gov’s offer so much more, with new functionality being added every day by a myriad of hard working, dedicated public servants.

A few examples:

• The Education Department uses ED.gov to connect teachers from across the country to share lesson plans, best practices and provide training via the Teacher-to-Teacher Initiative.
• The Small Business Administration offers over 25 online training courses on SBA.gov for those interested in learning more about how to start, manage or advertise their business.
• The National Institutes of Health solicited feedback via NIH.gov in an effort enhance and improve the effectiveness of their peer review system.
• USA.gov, managed by the General Services Administration, is a wealth of information and offers over 100 government services accessible online.  

It is important to note that the Internet is still in it’s relative infancy when compared to other communication innovations like the telephone or TV.  When President Bush was elected in 2000, iPods, YouTube, Facebook, and Smartphones didn’t exist and most were still accessing the Internet via dial-up.

There is always room for improvement but, in my opinion, the Bush Administration has not been given due credit for the E-Gov advancements that have been made over the past seven years. A full list of all 24 Presidential E-Gov Initiatives may be found on the Office of Management and Budget’s eGov site located at egov.gov.

There has been some real progress indeed, including the move to paperless documents which travel electronically on a digital infrastructure built during President Bush’s time in office.  For the first time ever, a document was digitally transmitted from the Executive Branch to the Legislative Branch when the President submitted his FY09 eBudget eariler this month. It was digitally signed by the White House Executive Clerk with an unique authentication code which was successfully validated once it reached Capitol Hill.  Not only does this process increase efficiency, it also saves trees, time and resources.  As a result, GPO and GAO both announced that they were moving toward the paperless route, as well.

So, regardless of one’s party or personal politics - I am excited and anxious to see how the next President will build on the successes of our current one.  Especially since the candidates had to campaign so effectively online, they will definitely be expected to govern there in the same manner. 

Related

Wanted: A More Digital Congress  (NY Times Political Blog: The Caucus)

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